As a founder, product lead at Pinterest and PM for a couple products at Google, as well as a growth partner for Initialized Capital, I\u2019ve seen many product teams struggle to grow. Many products start out with a bang. Some find product-market fit with sustained growth. A few have gone through spurts of hyper-growth. But more often than not, I\u2019ve seen most of them linger then fizzle.<\/p>\n
\u201cFounders launch their product, wonder why it isn\u2019t growing like gangbusters and then immediately try to fix their growth problem.\u201d<\/p><\/blockquote>\n
They turn to growth tactics like optimizing their on-boarding funnel, SEO or push notifications before really understanding what they are building and who they are building for. This may create an initial burst of short-term growth.<\/p>\n
But it ultimately leads to high churn of your possible customers, while ignoring problems in the core product.
\nBefore trying different growth tactics like throwing spaghetti at a wall, startups need to take a fresh look at their users, evaluate their product end goals and re-define the journey they want their users to take to get there. Here are some tips that can help define a path which will clarify the different steps needed to unlock product growth.<\/p>\n","protected":false},"excerpt":{"rendered":"As a founder, product lead at Pinterest and PM for a couple products at Google, as well as a growth partner for Initialized Capital, I\u2019ve seen many product teams struggle to grow. Many products start out with a bang. Some find product-market fit with sustained growth. A few have gone through spurts of hyper-growth. But […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[26,27,28],"_links":{"self":[{"href":"https:\/\/opportunitree.com.au\/wp-json\/wp\/v2\/posts\/79"}],"collection":[{"href":"https:\/\/opportunitree.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/opportunitree.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/opportunitree.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/opportunitree.com.au\/wp-json\/wp\/v2\/comments?post=79"}],"version-history":[{"count":0,"href":"https:\/\/opportunitree.com.au\/wp-json\/wp\/v2\/posts\/79\/revisions"}],"wp:attachment":[{"href":"https:\/\/opportunitree.com.au\/wp-json\/wp\/v2\/media?parent=79"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/opportunitree.com.au\/wp-json\/wp\/v2\/categories?post=79"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/opportunitree.com.au\/wp-json\/wp\/v2\/tags?post=79"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}